SEO London Ontario

SEO London Ontario

I am lucky. I stumbled into the SEO industry over 7 years ago when I created my first niche content web site. In 2004, I wrote an article that aimed to show students how they could save money on their post secondary textbooks. I then used the skills I learned in an HTML basics class to create my first web site. About 2 months later I started receiving emails asking me how much I would charge monthly for a text link ad on the site… I didn’t even know what a text link ad was at the time. This would be my first interaction with a relatively unknown industry, and I was hooked.

I have left out heavily optimizing my own web site for search engines, instead opting to try other marketing methods, and hoping I could organically rise to the top. The key issue with this is the fact I have recently been going to clients and strongly recommend to them SEO services. So how do you recommend a formula you believe you have perfected to clients?

Show them results!

The purpose of this article is basically to measure and showcase increases to rankings in Google for some of my favorite keywords. I will also measure increases to traffic, if any. As well, I will speak on increases to profits which should be interesting to any business owner. I want to see if SEO is a better investment than other advertising methods.

I should note that I only use white hat SEO techniques. This is simply doing stuff that Google tells you to do, if you want higher rankings. It is highly centered around generating an “Online Buzz” on useful and relevant web sites that ideally are related to the content of your own web site.

Before Starting:

I receive about 15-30 unique visitors per week.

My last 3 major offline marketing efforts cost me a total of about $2600 and resulted in about $500 of net revenue.

My favorite keywords will be: web design London ontario, London ontario web design, London ontario web designer, seo London ontario, logo design London ontario & web design quote.

11/21/2011

Getting Started.

The first thing I want to do is measure my current rankings for my favorite keywords.

Web design London Ontario – Page 2, Rank 4

London Ontario Web Design – Page 3, Rank 5

London Ontario Web Designer – Page 3, Rank 7

SEO London Ontario – Not in first 3 pages

Logo design London ontario – Page 2, Rank 2

Web design quote – Not in first 3 pages.

 

11/27/2011

Online Buzz.

When it comes to optimizing a web site for search engines, an important part of this is creating an “online buzz” by utilizing highly ranked web 2.0 web sites that allow comments and article postings. In an ideal world, web sites are found that have related content to the web site they are linking to. After this phase of the process, let’s see if there are any changes in the rankings.

Web Design London Ontario – Page 2, Rank 5 (-1)

London Ontario Web Design – Page 3, Rank 3 (+2)

London Ontario Web Designer – Page 3, Rank 7 (0)

SEO London Ontario – Page 1, Rank 2 (+29)

Logo Design London Ontario – Page 2, Rank 2 (0)

Web design quote – Not in first 3 pages

Summary: With the exception of “SEO London Ontario” which received a large boost in rankings, all rankings have stayed fairly similar. Occasionally the search engines take time to notice new links and factor them into their results, so I will wait one week before pursuing the next level of optimization.

 

 11/30/2011

Search Hyped.

The search engines work on their own time frame… this is the problem with people who want to guarantee any kind of results with their seo services.  Eventually though, they do notice the “Online Buzz” I talked about a few days ago. After noticing a small spike in traffic, I thought to check the updated search rankings for my favorite keywords.

Web Design London Ontario – Page 1, Rank 6 (+9)

London Ontario Web Design – Page 1, Rank 8 (+15)

London Ontario Web Designer – Page 1, Rank 2 (+35)

SEO London Ontario – Page 1, Rank 2 (0)

Logo Design London Ontario – Page 1, Rank 3 (+9)

Web Design Quote – Page 1, Rank 5 (+25)

Summary: While the initial results were a little disappointing, there was a huge shift when I checked a few days later. For virtually all the remaining favorite phrases, we climbed up to first page.  I will now secure between 1-2 more powerful links that have authority to see if time and these links make a difference.

 

12/07/2011

Search Authority.

In order to become an authority, creating an online buzz usually isn’t enough on its own. In order to maintain good search rankings, I usually try and encourage web sites who are authorities in the field to link to me. When a web site who is an authority in a similar content niche to your web site links to you, it works like a recommendation that the authority thinks highly of you and that matters to the search engines. Let’s see how the rankings have changed after waiting one week and adding an authority link.

Web Design London Ontario – Page 1, Rank 4 (+2)

London Ontario Web Design – Page 1, Rank 3 (+5)

London Ontario Web Designer – Page 1, Rank 1 (+1)

SEO London Ontario – Page 1, Rank 2 (0)

Logo Design London Ontario – Page 1, Rank 3 (0)

Web Design Quote – Page 1, Rank 3 (+2)

Summary: The combination of creating an online buzz and encouraging a related authority web site to link to me has successfully built and maintained very satisfactory search rankings for all 6 of my favorite search phrases.

Traffic and revenue is a tricky thing to measure at this time of year. December (as well as late November and early January) are notoriously slow times in my industry. Currently, traffic has doubled what it was before… I am receiving about 30-60 unique visitors per week. I have not yet measured new sales I can say came exclusively from the increase in search rankings, but I will check back in mid-late January to see if the search rankings have been maintained and to see if I can note any sales that have come direct form a search engine.

 

About The Author

Derrick

At LOWD Media, we specialize in supporting entrepreneurs. We understand inspired entrepreneurs and business minded individuals. We then use this understanding to learn about your business and help you create a look and feel for your business – your brand identity. Our business startup packages provide everything you need to begin marketing your business effectively and at an affordable price. Once you begin marketing and growing your business, we strive to support you and grow with you. Long term success for your business means long term success for our business. Let your brand be heard loud and clear with LOWD.

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