Using online video to get noticed online, and increase your small business’ sales

I am a big fan of online videos. To me, online videos provide two of the most crucial elements of getting noticed online.

1) It allows you to help improve the internet as a whole. I truly believe that when you are more helpful to others, it directly affects your business’ bottom line.

2) By adding this content to the internet, it allows you to attract potential customers who are interested in what you offer. When someone is actively searching for your advice, or the services you offer, they not likely to be a tire kicker. They want what you are offering, and are happy to take out their wallet, assuming they can find you.

Of course, there are surely numerous other benefits of using online video to grow your small business, so I went straight to the source. The following is a Q&A I did with Bryan Bakker of Bizbio.tv, which is a video production company based out of London, Ontario.

Q: What are the most compelling reasons for someone to consider a YouTube Presence?

A: There are so many, but the most compelling reasons have got to be the three I mention often in my presentations: Credibility, Visibility, and Enduring value.

Respectively, credibility is critical. It encapsulates the notion of your expertise in your chosen field, but it also implies that the overarching reason to do business with you is because you are worthy of their TRUST. Trust is the biggest factor online these days. From fake emails to phishing websites, how does anyone come to trust anyone online, especially when there are so many places to go and so much to look at? Obviously, you can’t just give your credit card information to anyone, and if it is hard to determine your trust worthiness, prospects will move on.

The best approach, I argue, is to put yourself, or your money into a quality online video. Invest in a real 30 second commercial or just get some simple testimonials produced by clients you have helped in the past. This makes it easier for prospects researching you to trust you and they will be much more likely to do business with you too.

Second is visibility, another biggie. Google loves video and there are a lot of stats I could point at to show how much more likely you are to come up in a Google search if you have video as a part of your online presence.

Lastly, is enduring value. You pay for the production of a quality video once, but it will be with you for many years to come. The video can continue to work and answer questions you get asked often which saves you time. It can also deliver subtly crafted marketing messages to potential customers, while you sleep or are on vacation. There is no beating the ROI you get from a properly produced video.

Q: Are there any other notable impacts having a YouTube presence specifically can have?

A: In addition to what I’ve already said, Comscore says that customers are 95% more likely to buy if you have a video produced as a part of your marketing approach.

Q: What impact does having a YouTube presence have, when it comes to search engine optimization?

A: In addition to what I’ve already said, Comscore also says you are 96% more likely to come up in a Google search if you have a video. Prospects also will stay on your web site for an average of two minutes longer if there is a video there, waiting for them.

Q: What are some ideas for those who might be interested in utilizing YouTube, but are not really sure what the content for their videos should be?

A: There are a lot of great ideas out there. How-to videos are by far the most popular videos online. If you are good at something, or know information that can help someone else, record a video. Better yet, record a video series out of what you have to share with others. It demonstrates you’re an expert, while trying to help. Other ideas might be to do a product review, tell a touching story related to what you do, debunk myths in your field, or take viewers behind the sense of your operation. Above all, I think having testimonials produced featuring your satisfied clients trumps everything.

Q: What are the options, for someone who is interested in utilizing YouTube for business?

A: It is actually very affordable to purchase the video equipment you need to produce videos that are of a decent quality. Of course, many smart phones also have a decent camera in them. Saying that, I believe having a high quality/professionally produced video can make a big difference. There is a lot of great content out there but the question we all face when we go looking for it is how can I tell the great stuff from the not so great stuff or the wastes of time? The truth is we all have very high standards of what good production value looks like and we make that judgment in the first few seconds of any video. At Bizbio, we believe that to get people to watch long enough to get to your great content the production value has to meet a minimum threshold or people just click elsewhere. So that’s what we do for our clients. We bring a high enough production quality to your content to keep everyone engaged. We do it using story arcs (in everything we produce), on screen graphics and animations and professional audio in the way of catchy music and sound effects. Sure it costs a bit more but it really is worth it if you want to put the right sense of your company and brand out there, not to mention keep them tuned in.

I hope this article helps you see the potential behind using online video to grow a business, and become known as an industry expert. I definitely plan to do some more videos down the road. If you haven’t seen my first one, you can see my Utilizing Facebook For Business video by clicking here. Of course, if you have any thoughts about online video or have any specific questions for Bryan, please leave a comment and I’ll do a follow up with him in the future.

About The Author

Derrick

At LOWD Media, we specialize in supporting entrepreneurs. We understand inspired entrepreneurs and business minded individuals. We then use this understanding to learn about your business and help you create a look and feel for your business – your brand identity. Our business startup packages provide everything you need to begin marketing your business effectively and at an affordable price. Once you begin marketing and growing your business, we strive to support you and grow with you. Long term success for your business means long term success for our business. Let your brand be heard loud and clear with LOWD.

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