Let me Convince You. Your Small Business Needs a Website.

When opening a small business, a question one must ask is: Do I need a website for my small business?

This is one of the easiest questions for me to go off on a caffeine-driven rant about. You probably noticed the answer to this question in the title of this article so let me provide you with the top reasons why your business needs a web site.

1)      Canada loves the internet. Canada is the most wired nation in the world. In 4th quarter 2010, Canadians spent an average of 43.5 hours online per month. This is double the global average. 24.989 million Canadians use the internet. This is around 74% of the population. The country’s largest Web population is in the 35-54 age bracket, with 8.77 million users. Ontario has the most internet users of any province, representing 38% of the country’s online population.

With so many Canadians online and with search engines being so simple and effective, do you think it’s possible that potential customers are trying to find you online?

Source of stats: The 2010 Canada Digital Year in Review

2)      Smart Phone & Tablet usage is increasing. You don’t have to look far to find somebody with a smart phone. In fact, I think everyone knows someone whose phone appears to be a bodily limb. It is a known fact that smart phone usage will continue to increase. In a matter of seconds, I just opened the browser in my cell phone and typed in “London Ontario restaurant” into Google. I was quickly and conveniently introduced to 7 local restaurants, their address/phone number and even average ratings. This is not unique to restaurants.  I just got great results for: London Ontario Accountant, Web Design, contractor, and dentist.

With the usage of cell phones, smart phones, and tablets increasing… is it possible that users of these devices will do an online search when they need your products or services?

3)      Searching online is easier than searching the phone book. Finding the easiest and most efficient way to do things is human nature. Of course, I am personally at a computer so it is significantly easier for me to go on the internet and search for something. What would your potential customers do?

Yellow Pages advertises that 48% of Canadians still search the print directory. Even if we assume these potential customers search the Yellow Pages every time they need a product or service and that they successfully find what they are looking for… do you really only want to target 48% of your potential customers?

4)      Your successful competitors have one. Who is your competition? If you do not already know… take several hours tomorrow to learn about them. Who are they? Why do people choose them? Do they have a website? The answer is almost always yes. Even if your main competitors do not have a web site, do you think it might level the playing field a bit more if your business became the first of the competing businesses to have one? Again, the key is having the ability to be found when people are looking for you and successful business owners understand that a website is an essential sales tool for their business.  

5)      The internet is the modern way to make referrals. Do you remember the old days? Back before computers and the internet came along, a small business would rely on referrals. If I needed a contractor, I would ask somebody who I trust if they knew one. A major contributing factor to the success of a small business was if their existing customers, friends & family were referring business to them. This is still true to this day, but there is one major difference. Referrals are often made online. People do not always call their trusted source for a referral. They use email, text messaging & social media to ask for referrals. If the person referring business to you can send a link to your website, this also allows your potential new customer to learn about who you are, what you do, and even see samples of your previous work. You now just received a referral and let your web site take care of most of the sales work without even knowing it.  

I hope that if you found this article with the question “Do I need a website?” that I was able to answer your question. If you didn’t have this question, thank you for checking out this caffeine-induced rant and I promise to have more good ones in the coming months.

As always, if you have any feedback or feel like I left something out… please leave a comment. Your feedback and comments are always encouraged.

About The Author


At LOWD Media, we specialize in supporting entrepreneurs. We understand inspired entrepreneurs and business minded individuals. We then use this understanding to learn about your business and help you create a look and feel for your business – your brand identity. Our business startup packages provide everything you need to begin marketing your business effectively and at an affordable price. Once you begin marketing and growing your business, we strive to support you and grow with you. Long term success for your business means long term success for our business. Let your brand be heard loud and clear with LOWD.

Leave A Response

* Denotes Required Field