411.ca Review – A review for advertisers from a former advertiser

I normally like to write articles that help people start and grow their small business. I hate to leave negative reviews because I have worked in many service positions in the past. I know how unreasonable customers can be, and sometimes they leave negative reviews that are not really deserved.

I took some time to cool down, and after thinking it through I feel that publishing my own experience with 411.ca as an advertiser might save some business owners some time and money. Of course, I am sure not every advertiser’s experience is the same…  so good or bad, please share with me your 411.ca review (From Advertisers) so I can get an idea if this is an isolated incident.

411.ca Review

The Offer:

I received a cold call from a sales person form 411.ca. I was fairly skeptical that this was a real opportunity to generate some sales, however the fact that some of my competition was already advertising on their web site was intriguing enough for me to take their promotional rate which was buy 1 month at full rate, receive the next two months at half price. I made sure to clarify with the sales person that this would not be something that would automatically renew. He told me it would not automatically renew… the contract is for only 90 days, and that someone would contact me to discuss a new contract once this one was about to expire. I also asked if there were any additional/hidden fees I should be aware of, and he said there wasn’t.

The Term:

Billing went as expected… almost immediately I realized this wasn’t the place for me to advertise. I somehow threw aside common sense… after all, why would someone go to 411.ca to search for a business, let alone a web designer? Most people would probably just use Google for that… or perhaps Kijiji in my area. In any event, I knew I would cancel once the time to renew came up.

Going Downhill:

Sure enough, after the 90 days I did not receive a follow up and noticed they charged me full monthly rate ($67.80 for me) on the renewal date. Of course, as soon as I noticed (February 25th, 2012) I called to cancel. Their phone line went to a voicemail where I left a detailed message on how I would like to cancel my services and request a refund.

Monday February 27th 1:59 PM – After not receiving a reply from an agent, I decided I should follow up. I again reached their answering machine and left a detailed message about the situation and asked for someone to call me.

Monday February 27th 7:05 PM – After not receiving a call back, I decided perhaps email was a better route. I emailed their billing department to request the cancellation.

Wednesday February 29th 2:16 PM – After not receiving a call or email back, I decided to call yet again. My message again I feel was detailed and friendly, though I certainly emphasized the fact I had called and received no reply yet.

Wednesday February 29th 4:31 PM – I decided I should send an email to their help department. Perhaps this department was more generic and someone would reply.

Rock Bottom: Friday March 2nd

I decided to call again on Friday March 2nd, a full week after my first attempt to contact 411.ca customer service. Finally, I reach a young man. I explain to him how I was not told that the contract would automatically renew, and that this isn’t what I wanted/all I wanted to do was cancel my ad and request a refund for this extra month.  He puts me on hold to look into things. He comes back and offers advice on how to improve my listing, but I tell him I just really want to cancel. He offers some promotional rates and offers to put my site in another category for free, to which I replied that I just wanted to cancel. He asked if there was any way I would continue to advertise with 411… like even if he offered me the ad for free. I explained to him I just wanted to cancel.

Finally, he agrees to cancel the ad, but tells me I would still have to pay for 1 month after this, due to their 30 day cancellation policy. I explain to him that I specifically asked about cancellation fees during the sales call and the salesperson told me that there were no additional fees. He asked if I received the welcome package which clearly explains this policy. Of course, I did not receive this… I realize mail gets lost sometimes, but what’s really going on here? I did receive a receipt for my first payment so I know they have my address down correctly. Basically he is telling me that it is in the contract, and he sees no notes on my account from the sales person telling him that I was told otherwise.

Now I start getting a bit aggressive and annoyed in my tone, which believe you me I don’t take lightly as somebody who has worked in call centers before. While he stuck to the “company policy” line for a few more minutes, he finally agreed to waive the upcoming fee as a courtesy, but said I would not receive a refund for the extra month I was billed. Again, he is sticking to the fact it is policy and that they did send these details in the mail, so there is nothing that can be done. I try to ask him person to person if he thinks it is right that I should have to pay this fee even though I was told by another company representative that this would not happen AND that I did not receive any documentation to inform me of this policy. When he explained that is the reason why he waived the future billing but still couldn’t do anything about the previous charge, I started to realize this was going nowhere… after insisting there must be something that can be done or someone else I can speak to, he offers to let me speak to a manager but insists he doubts they can do anything.

Finally I reached the manager… after explaining the situation to her, she agrees to refund the previous fee. She asks for some final feedback to why I am cancelling and I explain to her that while the initial reason was the fact I didn’t feel I was getting the full value I was hoping for out of the service, the fact that it has taken me one week, multiple phone calls & emails which were never replied to in order to reach them, that this was not the type of company I wanted to do business with.

She offered me a free month of service as a goodwill gesture but I just wanted to cut ties with 411.ca at this point, so I acknowledged that the offer was appreciated, but I would just like to cancel.

I should note that she told me the refund would take around 4 weeks to apply, but she would try to expedite that. I should hope so! 4 weeks to apply a refund? Is this the 80s?

I’ll be sure to update when/if I receive a refund and if any further charges are applied.

Bottom Line:

While I appreciate other people may have a better experience than me, I have to recommend you avoid advertising with 411.ca – I doubt 411.ca is a scam, but certainly there is little value advertising in their online directory, and my experience is that they don’t communicate billing properly and their customer service is brutal, as far as taking one week to reach someone goes.

Again, I hope you will share your experiences so I can see if this is an isolated incident or if this is common practice for this company.


A Note From Derrick:

If you received value out of this article, I strongly suggest you read the following article as well: Churn & Burn SEO – Why Cheap SEO Sucks. If you are looking to get exposure for your small business, you need to avoid cheap search engine optimization services. I strongly believe you will find it to be a waste of money, and this article outlines why I feel this way.

About The Author


At LOWD Media, we specialize in supporting entrepreneurs. We understand inspired entrepreneurs and business minded individuals. We then use this understanding to learn about your business and help you create a look and feel for your business – your brand identity. Our business startup packages provide everything you need to begin marketing your business effectively and at an affordable price. Once you begin marketing and growing your business, we strive to support you and grow with you. Long term success for your business means long term success for our business. Let your brand be heard loud and clear with LOWD.


  • gotscammed

    Reply Reply March 28, 2014

    Got caught, wish I would have been more level headed… but after a year that I’ve requested to cancel (salesman said I could) I get a $1500 collection agency account.

    Full story: http://411scammedme.blogspot.ca/2014/03/is-411.html

  • Melody

    Reply Reply March 28, 2014

    It is now March 2014 and I am experiencing the same problems. I signed up for 411.ca month to month service. I knew after a month that this service wasn’t for me – not one contact from the deal. I called and emailed that I wanted to cancel my service and they did respond saying their customer service would get back to me (they never did). That was July last year. I was paying with automatic withdrawals from my bank account (which I stopped) and never heard anything more about it until today.

    Today I get an email from a collection agency that I owe 411.ca over $800 but they’ll settle for 1/2. I find it odd that this company can go to a collection agency having never once contacted me to say my account was overdue!

    I emailed back the collection agency and forwarded them copies of my correspondence with 411.ca. I told them I had followed all required instructions to cancel the account and that I have no intention of paying that bill and to provide me with confirmation that the bill is cancelled.

    Really wondering what is going to happen with this and what crap I’m going to have to go through to resolve. Obviously 411.ca has not made any changes to their business practices. I honestly wish I had said no when they first called me.

  • Isobel

    Reply Reply March 5, 2014

    I wish I’d found this post *before* yesterday morning! I got a cold call from a 411.ca agent. Normally, I don’t even answer out of province calls, never mind buy anything sold to me over the phone, but they must have caught me at exactly the right time because I decided to sign up. I had been thinking that morning about ways to increase advertising, so when they phoned and offered me a deal (with all the usual sales pitch – lots of searches in our area, special price etc.). I thought, well, for 1 month, what’s the harm? Of course, when they said there was a 30 day cancellation period, essentially making it not a month-by-month membership, I should have just stopped the process then and there, but I didn’t.
    After I got off the phone – and that’s the flaw in all this – I googled the company. And I found all these negative reviews. I had a look at their website and wasn’t even that impressed. Combined with all the people saying they don’t give you value for money, I decided to cancel. I phoned the same evening to cancel, and was told I needed to speak specifically to the sales rep I had bought from (not something he told me when I asked about the cancellation process earlier), and I’d have to call tomorrow morning. He said he’d put my account on hold in the meantime, something that didn’t happen because this morning I got an order confirmation email.
    I got hold of the original sales rep, and explained I didn’t want the service, and that I expected they would have a cooling off period and I could just cancel. He tried to reduce the price some more, told me the service usually cost $125/mth (!!), all the usual stuff. Eventually, and reluctantly, he cancelled my account, and said the money will be reimbursed.
    Having read others experiences, I will be keeping a close eye on this. He said I should get a confirmation email from customer service of the cancellation, and if I don’t get something in the next couple of days I’ll be phoning again – I’m not interested in getting into a ‘they keep taking money’ scenario!
    Thanks to all who shared their experiences, hopefully I’ve caught it in time…

  • Shawn

    Reply Reply March 2, 2014

    I’ve been called twice by these people for my business. Two different salesmen doing two different sales calls. They have got to be the rudest and pushiest sales people. Same sales pitch each time, their tactic is to tell you you’re stuipid for not wanting their services. One of them even hung up on me. It’s hard to understand why they would think insulting a potential customer is a good sales pitch. What is stuipid is having 411ca as part of your digital marketing strategy. Google even penalizes SEO links from most directories so you may actually be hurting your business by buying their services. If you want a real digital strategy then hire a professional agency so you don’t get scammed by snake oil salesmen like these guys.

  • Mike VandenBerg

    Reply Reply February 20, 2014

    When I signed up for this web service they didn’t even get my company information right. I am a small landscaping company that majors in lawn care. They had written me down as a sod supplier. It took the entirety of my summer career for them to change it.

    I had cancelled over the phone in September, but they kept charging me throughout the summer months and held Google bills until right before Christmas. Over the course of my business with them they have costed me $1500 and didn’t get me past the 7th page on Google. I have just cancelled for the third time and this is the first time I have received any type of confirmation from them.

    My money would have been better spent as toiletry material, without exaggeration. I have never felt more scammed and I do a lot of business on Kijiji.

  • Jamie Hogel

    Reply Reply February 7, 2014

    I called again today and they cleared everything up, hopefully they will fix others problems like they did for me.

  • Jamie Hogel

    Reply Reply February 7, 2014

    I am completely disappointed in the quality of service as far as advertising and cancellation. I emailed every address related to their site:
    websites@411.ca (2 times)
    privacy@411.ca (2 times)
    help@411.ca (3 times)
    billing@411.ca (1 time)

    attempting to cancel their services. The first email was sent December 11, and I was billed again January 6. I called January 7 and spoke with someone who assured me it would be cancelled immediately. It is now February and I just received another bill from them. I WOULD ADVISE EVERYONE TO AVOID THIS RIP OFF OF A SITE AT ALL COSTS.

  • Alida Steele

    Reply Reply February 4, 2014

    I have also fallen victim to this scam. I was assured by the sales associates and 2 account managers that I could call to cancel the service at any time hassle free. I did not receive follow up email after I called to cancel and was charged an additional two months. Lack of due diligence on their part and the 30 day cancellation policy would mean that I have to cancel the DAY that I signed up to ensure cancellation. This is genius on the part of 411. They should be upfront and honest in that you will actually be paying for TWO MONTHS as soon as you agree to signup due to this policy. I think 411 is making a ton of money from these terms and conditions and sales associates are most likely assured that it doesnt matter if they dont tell the whole truth because the confirmation email states the 30 day cancellation policy (which is after you signup so you have no way of knowing AT signup) that this is the case.


    Extremely dissatisfied and will be spreading news of this to my following.

  • Pal

    Reply Reply February 3, 2014

    Thank you everyone for all your post and reviews you saved my time and future headaches . I was receiving calls for 411.ca since 2 weeks with same offers today I was almost to sign up but I just thought to find some reviews before so it was great help.
    She was offering me mobile and other services but now I am safe no matter what I will be not signing up. THANK YOUUUUUU

  • Annette Doherty

    Reply Reply January 16, 2014

    I have been given a run around with them as well. Cancelled in October and I am still being billed. In fact I am being billed twice the amount. I have cancelled many times and do not get a call back, just told it is under investigation. This is also more aggravating as each time I call that should be considered a cancelation. I have the name of the guy I cancelled with and keep getting told he is on holiday (for 3 months). Avoid this service at all cost!
    Annette Doherty

  • C. Tchetchiouline

    Reply Reply January 8, 2014

    We used the 411.ca to find a company for a repair. Unfortunately, the service we received was awful. So we wrote a negative comment on that company’s 411.ca site. Our comment was never posted by 411.ca. Having a company ourselves, we realized that 411.ca did an obvious screening of the comments of consumers in order to please their client. So we understood that we could not rely on 411.ca to get an honest rating for any businesse’s reliability. We will therefore never use 411.ca to advertise our own company…

  • Shawn Clarke

    Reply Reply December 5, 2013

    Just got off the phone with 411 and yes just like everyone here says it is a real scam. I was told that the package that I bought last week would get me on the top of alot of search engines (google ect) this was not the case all that ended up happening is that I started to recieve a lot of phone calls from from internet SCAMS and advertisers. when I booked they said he its all month to month and you can cancel anytime. Instead of putting me through to the original sales person that I dealt with they put me through to not one but two high pressure sales people that did not want to take no for an answer. they offered me free adds, free upgrades, all the stuff that I see now in all the other posts. Called the CC. company and told them to cut off both company credit cards and we will wait and go to court, Now looking forward to my day in court. In hind site wish I had of seen these posts prior to agree to advertize with them. now going to check with master card and see if I can get the original amount reversed.

  • les

    Reply Reply November 22, 2013

    I just received a call from NATHAN this “surfer sounding dude” from 411.com phone number is 1866-411-4411 ext 268. He seriously sounded UNPROFESSIONAL, and didnt have anything orgainized. At first I thought they needed my help to take clients off their hands. But once I realized it was a SCAM they wanted me to pay them… Right away I said no was not interested and he kept trying to push his way to get me to sign. He has such a RIDICULOUS job. I ended up hanging up on him! I tried to search for a similar business to see who fell for this scam and found nothing because no one is that dumb.

    Kijiji is better!!! first of all free, helpful and all you need is getting word of mouth out there and everyone else that has sites, blogs, or profiles will rave and is grateful with what your business is about.

    Anyone these days can find clients, business or whatever they want without having to pay for anything or rely on someone that will take all your profit. I will continue to use KiJiji for any searches I need. I just removed my number so I don’t get anymore TELEMARKETERS calling!

  • Valerie

    Reply Reply November 7, 2013

    Thank you everyone for all your information. I found an add on line, “add your business to 411 for FREE”. Thought I’d do a little research first, glad i did.
    Thanks again.

  • Lisa

    Reply Reply November 4, 2013

    I, too, unfortunately did not see this informative site until too late. I am currently dealing with VISA disputes, who has agreed to “credit the amount plus interest” on my credit card until the investigation is finished.
    While I have emails showing that I cancelled, I have been randomly billed for Mobile Listings and Banners as well as my monthly charge, on random dates. I have been dealing with Khaled Fouly (who calls himself Ed) at 411ca and wouldn’t allow me to speak with a supervisor and flat out told me that “it’s your word against mine”.
    My contract that 411.ca initially sent me said I could cancel verbally, with 30 days notice. Ha! Good luck with that….we’ll see how CIBC VISA does…I’ve only ever had on dispute before years ago with another company and they came through for me…

  • Darlene

    Reply Reply October 24, 2013

    I got a call this morning from Zaid who asked if I had been trying to change my company name and email address on my listing. I didn’t even know I had a listing on their site and have never spoken to these people before. Anyway, he said he was calling for security purposes to confirm that I was the one who was requesting the changes. Obviously it was not me so he suggested that someone was trying to hijack our listing and asked if I wanted to give him all new information. I asked what the cost was and he said there wasn’t one. I’m very skeptical of things like this. Why would a company I’ve never spoken to be giving me a free service I had never requested. I took his number and said I would call him back since I wanted to research who exactly he was before giving anyone information. After reading this blog (and all your comments) it definitely seems like something shady is going on at 411.ca.

  • Ali

    Reply Reply October 17, 2013

    I can’t express how thankful I am for you writing this review. It has inspired me to share with other small businesses online and offline about my experiences with people cold calling or soliciting what ever they are trying to sell and make money off of hard working entrepreneurs. Keep up the good work everyone!

    • Derrick

      Reply Reply October 18, 2013

      Send me a link, when it’s finished. I not only like to share my experiences, but I love learning from other like minded entrepreneurs as well!

  • Vern

    Reply Reply October 12, 2013

    I just did a search for yellow pages group and 411.ca, yellow pages group purchased 411.ca in 2010…

  • Vern

    Reply Reply October 11, 2013

    Thanks for this site and all the valuable information…I had a bad feeling about this when I got the call just over a week ago. I signed up late last week, I keep checking my listing, asking them to make changes, etc. I don’t like that they have built a site under my company name with their name attached. I bet they use keywords from our sites, probably for scamming others as well. They told me their service is on a month to month basis with a 30 day notice to cancel. Of course, because I’m already within the month, when I go to cancel next week, I bet they will most likely charge me an extra month before the account is cancelled. I’m thinking about this and wondering, how can this work when we’re in this internal website outside of google, when I do a google search for my category I don’t come up in google and the 411.ca site does not come up.
    Arrghh…this is the first time I gave into these type of phone advertisers. I don’t know why I had this momentary lapse of judgement….

  • Marie

    Reply Reply October 9, 2013

    So I of course did not see this before I signed up at 4pm TODAY with 411.ca after a lovely friendly woman named Amber called me about 4 times over the past 6 weeks. In a moment of distraction (two little ones running around) and weakness I agreed to a monthly advertising fee of $40 for two cities. I immediately felt not good about it but didn’t get a chance to get online until after bedtime. I have now called her voicemail twice and sent 4 emails clearing outlining my wish to cancel my account and cease all association with 411.ca and rescinding authorization of further charges on my VISA. I have also called VISA and flagged the payment. The VISA guy (Josh) was super nice and told me that as of right now (11:51pm) they have only authorized a payment and it has not gone through at the 411.ca end of things. Anyone think they will just cancel it from here? Likely not. He did tell me the next things to do if the payment does go through and to continue to put EVERYTHING in writing, even following up a phone conversation with an email laying everything out that was said. I have not rec’d anything yet from 411.ca except an email from Amber at the end of August describing the services they can provide for me and it clearly says in bold capitol letters that there are no cancellation fees and no contacts. I’ll update when I know what’s happening but I fear from what I read here that despite the fact I’ve initiated cancellation within 12 hrs of signing up that I am likely in for the long haul. VISA did tell me that if they put through ANY charge, even the first one then I should open a dispute and I have a high chance of winning it. Will be in touch….

    • Marie

      Reply Reply October 10, 2013

      So I of course did not hear from Amber the sales rep I originally spoke to so I called customer service and the person I spoke to there immediately cancelled my account and told me that the $$ would be refunded by the end of the business day. We’ll see if that proves to be the case….

      • Marie

        Reply Reply October 24, 2013

        All’s well that ends well. I got in contact with an accounts receivable person who was helpful and not pushy about trying to talk me into staying. I told her that if 411.ca had a better track record for customer service then I might have been willing to take a chance but given what I’ve found I’d rather cut and run. She didn’t really have a rebuttal for that. I received a full refund for everything within 7 days as promised. I also don’t expect to be called by them again. Thanks for the info and I hope everyone else has a much luck as I did if you signed up without realizing what you could be getting into. 🙂

  • Sharky

    Reply Reply October 8, 2013

    This is a horrible company. I shared my experience here: 411.ca Advertising Review.

    To stop the charges, what you can do is:
    1) email them with a cancellation
    2)call (record it if possible) and ask for cancellation
    3) Call your credit card to ask them to block the charges. Also the credit card company can reverse the charge if you prove the charge was made after you requested a cancellation.

    I would recommend cancelling as soon as possible even if you just signed up.

  • Nancy Bain

    Reply Reply October 2, 2013

    Sorry to hear of you similar experience. This is definitely a scam. I have VISA charges I didn’t authorize also. Next stop. The Canadian Anti Fraud Centre: http://www.antifraudcentre-centreantifraude.ca/english/reportit_howtoreportfraud.html

  • Wendy

    Reply Reply September 20, 2013

    I wish so much I had read this sooner. I agreed to $40.00 per month ….then they send an invoice for $50.00 per month. At this point they lost my trust. Of course this is after they have closed for the weekend so I had no one I could contact. I called my bank and put a stop all payment on my account. This is a pain because I have to contact everyone who I have automatic payments with and give them new information.
    I have sent emails to the person I made the deal with and to the billing dept and to 411 help. Shame on them for taking advantage of small business. Im just trying desperately to make a living after my husband died and looking after an ill child. They make me sick!!!!!
    If they don’t cancel my payments I will be contacting the better bus bureau.

  • Eric

    Reply Reply August 26, 2013

    I thank everyone that has shared on this blog despite their bad experiences. I immediately looked up 411.ca online after naively agreeing to their service and found this site. I called back within five minutes to cancel service. Instead of receiving my cancellation email as told over the phone I received an email confirming service. This was on a Friday. I alerted my credit card company that a company called 411.ca may be up to something mischievous and sent 411.ca an email telling them what I had done and that I sensed fraudulent activity. On Monday still with no communication from 411 I called back and was told over the phone that the paperwork was just being processed but I had a feeling of being shrugged off. On Weds with still no email confirming cancellation I sent another email to 411.ca explaining they were no longer authorized to charge my card and that I expected a full refund since it fell within their 10 day cancellation policy. 411 did refund my money but I only knew for sure after checking with my credit card company seeing as I still have not had any communication from 411.ca.
    Thanks everyone for helping me dodge that bullet!

  • Amanda Dauphinee

    Reply Reply August 15, 2013

    At this point…I am not allowed to cancel service, I can’t get a refund, and I have to pay for another month…yah…NO…now I am waiting for a Manager to call me back who is conveniently in a meeting… TO BE CONTINUED…

    • Amanda Dauphinee

      Reply Reply August 25, 2013

      They are totally ignoring me, not returning phone calls. My bank advised me to send them an email stating that I do not authorize any more charges to my credit card number, and they are still continuing to charge me. When will this end 🙁

  • Amanda Dauphinee

    Reply Reply August 15, 2013

    Customer Service is trying to tell me that I can not cancel my services???? And now I have been on hold for like 10 minutes. This is crazy. How can they get away with treating people like this? Thanks for letting me vent. 🙂

  • Amanda Dauphinee

    Reply Reply August 15, 2013

    Really wish that I would have seen this sooner. I was promised things, like, after 4 weeks I will be able to type in Google Search, dog training nova scotia and that my website would pop up on the first page, yah that didn’t happen. Was told that it was going to be $100 per month and that when I receive my bill a $25 pre paid visa card would be enclosed, once again, didn’t happen. In the process of trying to cancel and be refunded as we speak, and by the sounds of all the other replies, I might be dealing with 411 for awhile before that will actually happen.

  • Thomas Everson

    Reply Reply August 13, 2013

    I recently received a call from a 411.ca representative and I’m very pleased I took a moment to do some research. Thank you for providing a rundown of your experience and a platform for others to share theirs.

    However, to the blog owner, I would highly caution you to be particular of what sort of comments and feedback you host. At this point, several of the comments could easily be construed as libel and as publisher and custodian of this data you would be held at fault. It would be in your best interest to only post quantifiable experiences and, if possible, edit comments that simply state ‘scam’ or other unfounded accusations.

    Further, some of the comments expressly state that the company in question has lost revenue based on the comments you host. If this company was inclined, they could very easily sue for damages.

    Thank you for again for sharing your experiences and best of luck.

    • Derrick

      Reply Reply August 17, 2013

      Thank you for sharing this information. Do you happen to be aware of any examples where someone was successfully sued due to the comments left on their blog, which they approved? I don’t know much about law, but I would have assumed that as long as people were telling the truth, and not knowingly spreading false information, that there probably wouldn’t be any issues. I appreciate any advice you are willing to provide… this has crossed my mind in the past.

      • Thomas Everson

        Reply Reply August 19, 2013

        I’m glad I checked to see if my comment was posted.

        Libel and Defamation are not a part of my legal practice. It is in no way a part of my expertise however I do have some insights based on what I’ve been exposed to as well as just general observations. I know that Canada currently does not offer any protection to blog owners regarding the approval and publication of libel comments. I know this as there are currently cases in front of the Supreme Court regarding libel online comments and that lack of protection. As it stands, the court sees no difference between a blog and any other published article; blog owners are held to the same standards of practice as any other published media.

        There are numerous ongoing lawsuits in regards to blog comments and libel materials as anyone in entitled to sue. A number of these lawsuits must have been successful, as evidenced by the fact that one in now before the supreme court (a platform reached via appeal).

        Defamation is often quite difficult to prove in most cases but I commented on your blog because I noticed how blatant the intent to cause harm was with several comments as well as how prominent the evidence of the damage is.

        The elements that must be proved to establish defamation are:
        1)a publication to one other than the person defamed;
        2)a false statement of fact;
        that is understood as
        a. being of and concerning the plaintiff; and
        b. tending to harm the reputation of plaintiff.

        Technically, as long as people are telling the truth you ARE fine. However, the question is ARE they being truthful and can the company prove otherwise?

        Caveat, the perceived experience of one may not actually be the experience documented and supported.

        Frankly, if my colleagues were presented with the sort of material archived on your blog I feel they would confidently proceed with litigation. I am also honestly a little surprised you haven’t already been served with some sort of C&D.

        I’m not sure if the company is just not aware or or is just unconcerned with your site and the comments. But it may just also be a matter of time before they are.

        I found your personal experience VERY helpful in my business dealings with 411 but scrolling down to real the comments sincerely gave my an uneasy feeling. A number of the comments just seem dangerous to me and I personally would not feel comfortable hosting them.

        I would recommend you read up on the subject of Online Defamation Law as it pertains to your liability and see how you feel about some of the comments you are custodian to.

        I hope this information helps and, again, best of luck to you.

        • Derrick

          Reply Reply August 22, 2013

          Thank you so much for taking the provide to provide me with your thoughts on the situation. I hope you come back again because I want to provide a more thorough response which might have a couple of more questions, but in the meantime I’ll just take your advice and will read more into online defamation law, and will review, and potentially edit some of the comments that seem to cross the line.

          You have provided value to me, and I really appreciate that. If I can return the favor, feel free to drop me a line. You can find my social media links on the right hand side of any page on this blog.

  • S Patterson

    Reply Reply August 6, 2013

    Hello- I will try and be factual and not emotional but these guys have really got me mad. I have been dealing with this companies false promises and customer service run arounds since April. They really promise good things at first and are not cheap. Maybe thats why I signed up as it didn’t seem too good to be true considering the cost monthly. Just to be certain we are all on the same page here- there is 441.ca Toronto as stated on my CC and who I sadly signed up with and not 411.ca yellow pages. I am talking about the green logo’d company who takes more money monthly that I wish to disclose. These guys are a copycat to yellow pages so beware throwing good marketing money away on their sincere sounding promises to get you exposed. I have tried to quit once already shortly after signing up. Basically I could not see the benefits as my company name being misspelled- they corrected it only after my prompting. They reduced my payment in half when I complained loudly then begged, and I mean begged me to stay. I stayed- thought I would get full advertising action if I did what they said and participate more by entering all info-logo etc. Now I see it was just wishful thinking and I made a big mistake signing with them. That is over a month ago and nothing gained except wow- yup CC statement just came in showing full payment taken just as before. Lots of marketing companies out there like this one to avoid. Promising lots- delivering nothing or little but still finding suckers like me along the way to give them my CC. In my business I could not ever get away with asking clients with money up front for services not proven? Will never sign up again without knowing background of company- checking sites like this one. Guess this lesson learned the hard way is worth it. I am more aware of marketing shysters coming my way by trusting their slick sales gimmick. Still mad though- money down the tube. Don’t be me- cancel now if you can and avoid the green logo 441.ca scam.

    • Derrick

      Reply Reply August 7, 2013

      It’s just so sad they have made a business model out of making people feel the way you feel right now. At least you can look at the other comments and know you’re not alone… so don’t be too hard on yourself.

      As I believe I said in the article, I’ve been there. I even consider myself to be fairly savvy when it comes to marketing a small business, but they called me at the time I really needed new sales leads, and when they called me they had such a good pitch and offer (Buy one month, get two free) I figured it must be worth the shot… which it wasn’t, in my case.

      Thanks for dropping by, and leaving a comment!

  • U Muhammad

    Reply Reply July 26, 2013

    411.ca is not a business. It is a scam. Google should move this to top of search results.

    • kevin

      Reply Reply July 20, 2015

      strong agree !!!!!

  • U Muhammad

    Reply Reply July 26, 2013

    They keep on tricking their customers. I wish I had seen this earlier. I run a start up and can’t afford to lose money on scams like these.

  • Sylvia DePass

    Reply Reply July 25, 2013

    In April of 2012 I had an account with 411.ca for my business called Nutrishape My Body. I kept the account for three months and cancelled it on July 6, 2012. Since then I have not had any communication of any kind with 411.ca until June 26, 2013 when I received an email from a collection agency called Canada Legal Referral Inc. In this email they stated that I had an outstanding balance of $452.00, which if not paid they would send the matter to the credit bureau. Since cancellation of my account with 411.ca in July 2012, they had not communicated with me in any way to inform me that I had an outstanding balance. Not until I received this email do I realize that they were still generating invoices (even though they were not sent to me).

    When I called the office I spoke with someone called Niki who told me that they had been generating invoices for Nutrishape My Body for the last year, and then someone finally sent them to the collection agency this year, all unknown to me because they did not inform me about anything.

    I find this very unacceptable and think that this practice is not very professional (or legal) and something should be done about it. I agree with Tyler who says that 411 will make your life as painful as humanly possible.

    Future advertisers beware!

  • Helen

    Reply Reply July 25, 2013

    Wow!! Thank you!!! Yesterday I received a call from 411.ca. The lady told me that they were having lots of searches for weight loss, then asked if I was in that business. I said yes, as I am selling a product with an excellent weight loss/wellness program. I told her no thank you. Later, I posted a kijiji ad and today I got another call from 411.ca. These guys are on the ball! Apparently, in my area there are over 3000 searches for my category LOL. The sales pitch was good and I almost fell for it…my luck, I can’t afford it right now. So glad I googled it a bit and found this article.

    • Sharky

      Reply Reply October 8, 2013

      lucky you, you dodge the bullet!

  • Chelsea burns

    Reply Reply July 24, 2013

    I am so glad I read this post before I signed up. I was a little suspicious when they called me asking to advertise with them, and to give them a credit card number over the phone. I told them to give me a day and I would think about it. Well my decision is made up and I will not be paying for their god awful services. One thing I have noticed about all your posts are that they always give everyone a different price. For me it was 105/month and that was discounted from 150/month. They also failed to tell me about a 3 month contract or a cancellation 30 day policy. I can guarantee tomorrow when they call me I will be kindly telling them where to go.

  • Mike

    Reply Reply July 12, 2013

    Sound like par for the course.

    I received a cold call from them pretty much immediately after posting a Kijiji ad for my services (Computer Repair and Consulting services) And was told that for my area that at least 700 hits per month are in the section for Computer Repair. They offered the ad at $40 a month and I figured it wasn’t going to break the bank so why not.

    After two months and according to the advertiser portal only 75 hits I decided to cancel this service as it was doing nothing for me. The part that gets me is that they won’t cancel the service outright they force you to stay on for another useless 30 days from the day that you cancel. (This was disclosed from the beginning and was not hidden from me so can’t blame them entirely for it.) It appears that my credit card has been charged for only that and I’m hoping that this is the end of it.

    From what I could tell the rep that I was speaking to was clear and correct as far as the billing goes but far exaggerated the amount of exposure that this sub-par search engine site actually gets.

    I made the mistake of not researching this site further, because if I had I would have found that in terms of traffic according to Alexa, 411.ca ranks 303rd in Canada, whereas the major search engines round out the top 10. They were honest to me about the terms of service however dishonest about the amount of traffic their site actually gets.

    Avoid them, not worth the money.

  • Jesse Richard

    Reply Reply July 4, 2013

    CEO Steve Curray’s information. Feel free to hit him up directory. I plan to.


    Get the impression I’m pissed? Yeah!

  • Jesse Richard

    Reply Reply July 4, 2013

    Further, I implore you to file a complaint with the RCMP here:


  • Jesse Richard

    Reply Reply July 4, 2013

    Here is my letter to 411.ca. I will be reporting them to RCMP and CIRA.

    You are an awful company. Your 30 day cancellation policy is a complete lie. Never have you disclosed in writing, or verbally, the conditions of your cancellation policy. Your sales person, Tamara Drover, willfully lied about any additional incurred fees, when she signed us up. You have purportedly provided me a terms of service email on June 6th. Never was this provided. As an online advertiser I track ALL EMAILS that go to ALL MY CLIENTS. Never was this sent, I have confirmed. You purported it was opened, yet you can’t confirm the address it went to? That’s convenient.

    Upon trying to cancel 29 days from signup, after considerable time reviewing the progress from 411, the manager (I assume) was rude, condescending, lied to me about the email terms of use went to, suggested I should read the online terms of use as it constituted agreement thereof (yeah, right), and eventually hung up on me.

    You never provided any statistics on views. Having specific, trackable emails and phone numbers for 411, I can say emphatically that you provided zero value to me as there were NO LEADS. Beyond that, you have tried to steal from my company while hiding behind “an investigation into the situation.”

    You are a scam, clearly. Reviewing all the comments here, and the commentary online, it’s clear. Not only do people have the same experience being over billed, you point to an anonymous email address that is never answered by anyone. So don’t bother telling me to write help@411.ca. If you want to sort this out, lets do it publicly.

    I wonder how the people of this organization sleep at night. It is clear they must know how dishonest the company is. They must know it’s a company of thieves. I wonder if they have children. I wonder if they actually love their children. Because who would willfully work for thieves and create a world of dishonesty and crookery for their own children to inherit. You are scum, and this is the opinion of everyone who has used you, been duped by you, or been stolen from by you. You should be ashamed,

    I have already contacted my bank to assure you will never, ever get to bill me again. This is the first time in my life me, or my company, have ever had to dispute a charge. We are honest, good folks, who refuse to be stolen from.

    Seriously, who ever the Great and Powerful Oz behind the 411.ca Facebook account is, look yourself in the mirror tonight. Ask yourself where your life has taken you.

    Awful people. Do not trust them.


    Reply Reply June 27, 2013

    We had similar experience with 411.ca
    lots of promises and no follow through. basically lied to so I sign up. forget about contacting customer service , as soon as I tell them I need to cancel I am put on hold never transferred. finally emailed everyone and thankfully received a “read receipt” from one recipient.
    I would highly recommend running away from these people when they call you to sign up, our experience was very negative

  • Eric

    Reply Reply June 13, 2013

    I cant comment much on the advertising results, as I never got to try their service, but here is my quick summary of my experience.

    I also got a cold call from 411.ca

    Got offered $250 a month for the premium real estate category. I was told this was the “promo” 1/2 price rate. After talking to a few sales reps and spending a few hours on the phone, we verbally agreed at a price of $175/month and I was suppose to receive my email invoice. Instead the next day, I got a phone call from Dan (manager at 411.ca) saying that he cannot honor what his employees have told me, and that I have to go under 2 categories and pay a minimal of $300/month.

    Decided to take my business elsewhere. Maybe I will try yellowpages.ca or more aggressive advertising on kijiji.

    To anybody reading this from 411.ca: “Not a smart move to go back on your word.”


  • Tom

    Reply Reply May 29, 2013

    Has there been anyone that has successfully cancelled their account with 411.ca?
    I tried to today and was told I would receive a cancellation email by the end of the day and of course I never received it.
    I can just imagine the battle in which I have ahead of me.
    Anyone have any tips on how to cancel?



    • Derrick

      Reply Reply June 10, 2013

      I was able to cancel my account, eventually. Not sure if I have any tips… I would just suggest you call, and keep calling. Email didn’t seem to get me anywhere. Eventually you’ll reach someone. They will try to retain your business, as any company would, but my experience is that they do eventually allow you to cancel.

      Good luck Tom! If anyone has any advice, feel free to leave your thoughts.

  • Nick

    Reply Reply May 23, 2013

    Same story. Signup with them on recently, thinking it is real canada411. Not even 1 phone call in a couple weeks. Want to cancell 2 weeks in advance. They telling me extra month charge + I need to buyout my domain name for around 250 bucks. As a start up company this is serious pain in the ass. Changed my credit card number after reading all this. Rep told me customer retention department will contact me within 72 hours to discuss the issue. After all this scam info want a full refund, like I never knew this company. Feel myself like an idiot.

  • Glen Cayer

    Reply Reply May 8, 2013

    We had a similar episode with these scammers.

    We canceled an ad one month after it gave us absolutely no web traffic or calls NADDA.

    Two months later my wife’s credit card gets dinged for the two months.

    After a run around and several calls including telling them i would have the RCMP investigate the, I am told we agreed to three months services which I did NOT and also the sales agent had told us at the time we could cancel anytime.

    The refused to refund the two months so we got screwed but wait! Its not over! 🙂

    This was June 2012 (last year) and just last week (May 2013) I get an email from a collection agency wanting $497.00 for the REST of the years payments to 411.ca!

    I sent them a reply telling them what i am about to do and that is report them to commercial crimes division in the RCMP and also to CIRA, and as an active member os CIRA myself i will demand that 411.ca gets shut down till further notice.

    I have been online 15 years and won’t stand for scams like this.

    • Gord

      Reply Reply May 10, 2013

      It would be very helpful to myself and the many others that will eventually find themselves here, if you would provide information on how we can go about reporting 411.ca to CIRA and the commercial crimes division of the RCMP.

      • Gord

        Reply Reply June 6, 2013

        I advise Anyone else that finds there way here to File a complaint with the Better Business Bureau. I was able to get my account cleared right away.


  • Gord

    Reply Reply May 3, 2013

    Would anyone like to discuss and possibly organize a class action suit against 411?

    My business just received a email from what appears to be a collections department from 411.com for $345.70

    Attached is a form they want filled out that is asking for credit card information to pay for this phony bill.

    I canceled my account less than 10 days after agreeing to try out 411 for 3 months. I left about 5 messages on their voicemail and continued to send email cancellations with no reply back.

    Maybe a facebook page is a good way to start fighting back against these scammers?

    • Glen Cayer

      Reply Reply May 8, 2013

      Hi Gord, read your post, see mine too Glen Cayer.

      I too got a collection email from these scammers.

      We all need to report them to CIRA and the RCMP.

    • Jesse Richard

      Reply Reply July 4, 2013

      I am totally on board to fuck with these guys. Not only am a I programmer who can write software that would automatically call all the people on 411, and create a report website, but I own a legal marketing company and am in the ranks of no less than 30 lawyers.

      I am all on board to do something to stop these guys.

  • additional info

    Reply Reply April 30, 2013

    That Sean is not a Manager of Client Services, he is a senior sales rep.

  • Josh

    Reply Reply April 17, 2013

    Got an automated message from Canadian Legal Referral yesterday stating we are to call back. I called today to find out it’s in regards to my 411.ca outstanding balance from March 2012, it’s not April of 2013!!! I explained that I had cancelled, so this must be a mistake. I was advised to contact a Ann-Marie at 411.ca and have her look into it further, so that’s where it stands… I never did like the customer support of 411.ca, the results were very low if any…. I would never advertise with these guys again unless it’s totally FREE.

  • Derrick

    Reply Reply April 15, 2013

    To everyone:

    I’m so happy that I wrote this article. I was very reluctant, because I don’t like to be negative… but it seems that not only was I not alone, but the issues are far beyond what I even imagined.

    Please continue to share your stories! Just because there are dozens already, doesn’t mean your voice shouldn’t be heard! Tell us what you think, and if you feel it would be valuable for your friends or visitors to read this article, please share it with them on social media, or you can even link to this article from your web site or blog.

    I appreciate each and every comment, and wish you success in your journey to becoming a successful (and ethical!) entrepreneur.


    • 411.ca rep

      Reply Reply October 2, 2013

      All calls are verified and recorded. You did understand the one month renewal (30 days notice) verification statement. This is told to all clients at the time of the sign up. Your comment was “YES” that means you understood the statement.

      411.ca is a very useful business directory for all types of businesses. Please before writing another bad comment about our great service, please call the customer service department ext 605 for any questions and not the service rep him or herself, as it clearly states on the welcome aboard email. For any cancellations,contact the customer service department 30 days PRIOR to cancelling. The sales reps do take holidays and or sick days off and cannot call you back when ever you see fit. This is also not their job.

      Have a great day Derrick Barber

  • Mike St.Amour

    Reply Reply April 12, 2013

    It appears that to this day 411.ca continues to have extremely bad customer service and scams people of their hard earned money. I wish I read this before I signed up, but instead here I am, unable to cancel the service for 4 months! I am still stuck with their service after serveral emails to several different email address, and countless phone calls. I just changed my credit card number after they took yet another payment of about $170.00. For 4 months I have yet to hear from them! I contacted the BBB and they responded to that in a few days saying they have a very active custyomer service. Gave me new email addresses I was unaware of and the same phone number. I called again and sent another email, no response. BEWARE of 411.ca!!! Search google and you will see this happens on a near daily basis! Good luck to you if you signed up before reading this thread.

  • Hao Tran

    Reply Reply April 10, 2013

    I should have checked them out before hand…
    I received their offer in 2012 and after a month of “trying” their services, I decided to cancelled. I send many many emails and called the contact number but all I got is VM and my emails are not answered. I even send them my contact number for them to call me but still nothing. Yesterday I received an email from a collection company demanding $644.10 in outstanding bill?! There was no invoice or notification to alert me to the fact that I am “OWED” them anything! I will now have to get a lawyer involve to get this clear up.
    So if you are looking for the review on 411.ca then save your time and don’t deal with them. There are other more trustworthy companies to choose from.

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