Author Archives: Derrick
Reality Check – The Other Resources Ontario Entrepreneurs Should Know About
The purpose of this post is to create additional clarity on what I will be working on. Chances are, if you are an up & coming, or current business owner that has little to no knowledge on digital marketing topics such as making a website, getting your website to rank better in Google, and building…
Building a Local Business From the Ground up, in my Spare Time – in an Industry I Know Nothing About
This article documents the start of a new journey I will be taking in my spare time, in 2018. It will explain how I got here, what I will be working on, and who will get the most value out of the content I’ll be writing. Fulfillment vs Money My journey of entrepreneurship has evolved…
Daymond John’s Launch Academy Review – A Review of the Free Training Event
Did you hear about a local business training event, that you’re considering attending? Daymond John’s Launch Academy has been aggressively advertising online. They advertise a free training event, usually hosted at a local hotel. After attending his free entrepreneur class in London, Ontario, I felt compelled to write an honest review of Daymond John’s Launch…
Using Stock Photography for Business with Michal Krasnodebski of Bigstock
Stock photography. It’s everywhere around us, and whether you realize it or not… you’ve likely used it before too in school, past jobs, or your small business. I wanted to discuss the basics of using stock photography for business, and provide some advice that will hopefully make an impact on your small business. As my…
Getting a grasp on social media with Jennifer Grigg
In this interview style guest post, I get to speak with Jennifer Grigg. Jennifer is the owner of Social Dragon Marketing, which offers a range of small social media services and consulting to small businesses. I’ve interviewed Jennifer in the past, and so when I had some questions on understanding social media, and how to properly use…
Why managed WordPress hosting is better than regular shared hosting
This article was written for small business owners who either use, or are considering using WordPress to power the website for their business or blog. It is important to understand what WordPress is, and that not all web hosting options are created equal, when it comes to your WordPress website. This article will discuss your…
Small Business Website Design Trends to Consider in 2015
If you are starting a small business, surely you understand the importance a website plays in giving you credibility, helping your customers get to know you and your services, and attracting leads via the internet. Prior to moving forward with a website design (or redesign) here are a few trends to consider. Minimalist – When you visit…
Demystifying Local SEO by Sherry Simoes & Derrick Barber
This article outlines the information discussed at the May 5th 2015 Business Builders International meeting. The group founder and organizer is Sherry Simoes who hosted this information session, alongside Derrick Barber from LOWD Media. The discussion was Local SEO basics. Specifically, the following were discussed: How Google Works A few SEO priorities, for small business…
A Gentleman’s Guide to Effective (and Legal) Email Marketing in Canada
Email Marketing Best Practices, and advice on staying CASL compliant I like to think of myself as a nice guy. Growing up, I found it was more likely the mother of female classmates who were encouraging them to go out with me, even if there was no level of mutual interest happening. I also consider…
What Losing 50 Pounds Taught me About Business
Generating Momentum & building your ideal identity When it comes to evolving into the person you want to become, you have a relatively blank canvas to work with. Genetics play a part of it, but for the most part we all have the ability to make a decision on who we want to become, and…