While I am primarily a web developer, one of my most popular services lately has been local SEO. While I specialize in local SEO for London Ontario business owners, I can help a wide variety of businesses in Canada. Most business owners I help simply trust in the process I have created, but some would rather know more details. For those business owners, here is a list of tasks I’ll often complete as a part of a London Ontario local SEO package:

Technical Audit

• 404 Errors Analysis
• Duplicate Content Analysis
• On Page Analysis
• Off Page Analysis (Including back link analysis)
• URL Analysis & Rewriting, if Required
• Initial Ranking Analysis
• Mobile Optimization Analysis
• Page Speed Optimization Analysis
• 301 Redirect Analysis
• URL Canonicalization
• Google Penalty Check

Keyword Research & Analysis

• Research & Analyse Keywords (up to 40)
• Target up to 15 keywords for SEO
• As rankings increase, targeted keyword list will expand for our long term customers

On Page Optimization

• Title Tag Optimization
• Meta Description Optimization
• Heading Optimization (H1-H6)
• Body Text Optimization (Does not include writing new material)
• Image Alt Optimization and Compression, if Required
• Internal Links Optimization
• Keywords Implementation
• Robots.txt Optimization
• XML Sitemap Creation or Optimization

Gap Analysis

• Comparison with Top 10 ranked websites
• Fill all the gaps

Off Page Optimization

• Citations Building
• 1 Way Link Building
• High Quality Directory Submissions
• Social Bookmarking
• Niche Comments
• Niche Directory Submissions
• High Quality Guest Blog Posts or Web 2.0 Blog Posts
• Web 2.0 Links
• Social Profile Links
• Competitor’s Back Link Analysis
• Add links to websites where competitors links exist, when possible

As Needed

• Submission to Google My Business
• Google Webmaster Tools Set-up
• Bing & Yahoo Webmaster Set-up
• Google Analytics Integration
• Sitemap Integration
• Set Up Social Media Profiles
• Generate Social Media Content
• Structured Data Implementation / Rich Snippets
• 404 Error Handling
• Traffic / Ranking Tracking
• Monthly Reporting

Considerations as Required (Not generally suggested) 

• Link Wheel Implementation
• Review Submission
• Forum Posting

Please note that the above list is simply to display the scope of work that is occasionally taken when local SEO services are purchased. It is not always necessary or logical to spend time on some of the items previously mentioned as sometimes SEO tactics that were once embraced by search engines become obsolete, and can even affect your rankings negatively. This is why each month, an analysis is done and priorities are set that we believe will help you attain better results that are also sustainable. We follow SEO best practices as suggested by industry leaders, including Google itself. If you have any questions or would like to move forward, please contact me.